An independent survey which reveals that Scottish consumers have a high level of trust in the Scotch Beef brand, has been welcomed by Aileen Campbell, the constituency MSP for Clydesdale.

The survey, commissioned by Quality Meat Scotland, involved 1094 adults in Scotland, and was undertaken from 15th to 18th February.

It revealed 14 per cent of Scots who are aware of the Scotch beef logo now trust the Scotch Beef brand more they did prior to the horsemeat issue hitting the press in mid-January.

The results also reveal a swing to buying local beef with that almost half of those surveyed (47 per cent) stating buying local beef is now more important to them than it was in mid-January.

Reacting to the survey, Aileen said:

"Scotch Beef is internationally renowned as a quality assured product and it is pleasing to see further evidence that customers are continuing to put their trust in the product and the brand.

"The recent issues over ‘horsegate’ has clearly had the effect of focusing consumers’ minds more carefully on the provenance of the beef they purchase.

"This survey gives us a clear indication that there is a good level of understanding among shoppers of what the Scotch Beef brand stands for in terms of world-leading traceability and quality.

"It is also good to know that Clydesdale is blessed with many fantastic butchers and farmers markets where this wonderful product can be sourced.

"Scotch Beef is providing the reassurance that people are quite rightly looking for in these times".



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Aileen Campbell MSP, Kirkton Chambers, 12 Kirkton Street, Carluke ML8 4AB • 01555 750 249 • This email address is being protected from spambots. You need JavaScript enabled to view it.

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