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Aileen Campbell, SNP MSP for Clydesdale, has encouraged local residents to take part in a new campaign launched by NFU Scotland designed to show the best - and worst - of Scottish branding on shop shelves.

The ‘Spot it - Snap it - Send it’ campaign encourages supermarket customers to use their mobile phones or cameras to snap a picture of examples of good, and bad, uses of Scottish labelling while out doing their grocery shopping. NFU Scotland has announced it will be working with its members, and with volunteers from Consumer Focus Scotland, to monitor how Scottish branding and advertising correlates with produce that can be found on supermarket shelves, and is encouraging all consumers to take part in the campaign.

Aileen Campbell has previously led calls for clearer labelling of local produce in Scotland, and for a ‘loyalty card’ scheme that would reward customers who make an effort to buy local in shops and supermarkets. As part of the NFU campaign, examples of good or bad uses of Scottish branding can be photographed and sent to 07920 018 621, or This email address is being protected from spambots. You need JavaScript enabled to view it., along with the name and location of the store.

Commenting, Aileen Campbell MSP said:

"This is an exciting initiative from Scotland’s famer’s union and I hope it will help raise awareness of how best to promote our local larder.

"Clydesdale is rightly famous for its wonderful produce and the food sector is hugely important to the local area. Getting branding right and encouraging folk to buy local is good for the environment as well as the economy.

"It’s important that shoppers can trust and understand the labels on the products they buy, and I hope that people in Clydesdale will take this opportunity to share any good - or bad - examples they find of Scottish branding on produce."

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Aileen Campbell MSP, Kirkton Chambers, 12 Kirkton Street, Carluke ML8 4AB • 01555 750 249 • This email address is being protected from spambots. You need JavaScript enabled to view it.

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