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SNP MSP for Clydesdale, Aileen Campbell has added her support to calls for shoppers to choose Scotch lamb.

Concern has been expressed by the NFUS [1] over falling lamb prices after increased pressure on the export market in Europe.

Last year, Quality Meat Scotland ran a campaign called ‘Wham Bam Thank You Lamb’ to help increase lamb sales. Next month, a similar campaign is to be run to by Quality Meat Scotland and the NFUS [1] to boost Scotch lamb sales once again.

Ms Campbell has taken this opporunity to call on Clydesdale’s shoppers to buy local produce including Scotch lamb.

Commenting, Aileen said:

"These are difficult times for our farmers, so we should do all we can to help boost sales in Scotland.

"Those in a position to do so, should consider purchasing Scotch lamb during their next shop. We can proudly recognise that some of the most delicious food and drink productions are made here in Scotland, and are readily available on our doorsteps. The promotional campaign run by the NFUS and Quality Meat Scotland last year helped to secure an 11% increase in lamb sales.

"Living in a rural area, Clydesdalers can understand the need to support those working hard to deliver tasty Scotch lamb to consumers across the globe. Whether you can purchase for your business, during your next shop or while eating out, do so to help sustain our rural economy and show strong support for our producers this year."

Notes:

[1] "Scotland’s sheep producers are enduring their worst season for five years and are urging consumers to get behind Scotch lamb.", "Our national ‘Wham Bam Thank You Lamb’ lamb campaign, headed up by Quality Meat Scotland will start to target 3.7 million consumers in August and will include billboard, press coverage and radio advertising as well as on-line and in-store promotion. Last year, Scottish sheep farmers came out in droves to support lamb promotion activities at supermarkets, flower shows, and in restaurants helping to secure an 11% increase in lamb sales and an extra 28,800 Scottish households buying lamb." - http://www.nfus.org.uk/news/2015/july/shoppers-urged-love-scotch-lamb

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Aileen Campbell MSP, Kirkton Chambers, 12 Kirkton Street, Carluke ML8 4AB • 01555 750 249 • This email address is being protected from spambots. You need JavaScript enabled to view it.

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